Where to shop for rings in the NYC diamond district!

by Laura


I wish to buy a diamond engagement ring in the diamond district in NYC with my boyfriend next week. Although I work rather close to it (at 40th and 5th Ave), I have never shopped in the diamond district before. Needless to say, I am feeling rather OVERWHELMED with all of the choices, places to shop, and most of all, the shady-looking and garish-lit store fronts. However, I understand that it is possible to get INCREDIBLE deals there. Do you have any recommendations?

Thank you,


Comments for Where to shop for rings in the NYC diamond district!

Average Rating starstarstarstarstar

Click here to add your own comments

Nov 15, 2009
Ring Shopping in the NYC Diamond District
by: Anonymous

Here are some general rules for shopping for rings in the NYC diamond district

Be prepared to walk away - Many of the jewelers here will try to push you to buy. Don't ever buy the first thing you see. It will still be there in an hour. Look around, find out price on comparable products and find someone you can talk to try to buy from.

Get a receipt and appraisal - This will help you find out if you really had a deal

Tell them if they show you merchandise that is lower quality than you were expecting - This will make them aware you know what you want and know what you're talking about.


Do not buy something if you think you may return it. Many places have difficult return and exchange policies. If you have any doubts, wait.

Do not tell them how much you want to spend If you do, this is the price they will charge you. Tell them what you are looking for and then only after they show it to you and indicate the price should you tell them what you wanted to pay. That will leave you in a better bargaining position.

Do not let them ship the jewelry to your home. In order to avoid sales tax, you can have jewelry shipped to an out of state address. This is a great idea, but don't let them ship the jewelry you purchase to your home. The stores there are not reputable enough. Instead, ask them to ship the box, and you take the jewelry. I have seen people do this, but I don't think it is legal.

Nov 15, 2009
NYC diamond district
by: Anonymous

The diamond districts encompasses everything from ritzy storefronts to dingy booths. You will find more high-end stores on fifth avenue and less on sixth. Expect for aggressive salespeople to try and drag you into their store to look at their diamonds. For the best deals visit one of the 25 jewelry exchanges located in the district. The largest exchange is at 55 W. 47th St. Each exchange has up to 100 separate booths sellings their gems.

You need to be able to do some haggling over prices. If this idea makes you uncomfortable, bring along an assertive friend who has no qualms with bargaining for a better deal. . Make a deal contingent upon a diamond being certified. Every exchange should have an expert on hand who can certify a diamond for a small fee. In the long run, this will actually help you save hundreds of dollars.

One particular store to check out David S. Diamonds on 47th. Although I haven't purchased anything from this place I have been in his store a few times and have compared his prices to other. He specializes in engagement rings with good cuts and Rapp sheet prices (In short the Rapp sheet is a published diamond price list. This price will usually be lower than other jewelry store prices.). Needless to say, I have been in and out of all the stores on 47th street and have seen diamonds and other jewelry in many of them. David S was the best jeweler I found. If you want a good price on a well cut stone (this is very important, there are better prices out there but usually with bad cuts), a no pressure environment, some information and a chance to see a few diamonds in your price range, this is the place to go. Also, since they charge you the Rapp Sheet price, their prices are pretty much set with little haggling. Visit them if you can. It is one of the few stores in the city where a novice is welcome and (from what I've seen) won't be taken advantage of.

David S Diamonds Inc
9 W 47th St
New York, NY 10036
(212) 921-8029

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Totally Free Engagement Ring Advice.