Where to shop for rings in the NYC diamond district!

by Laura
(NYC)

Hi,
I wish to buy a diamond engagement ring in the diamond district in NYC with my boyfriend next week. Although I work rather close to it (at 40th and 5th Ave), I have never shopped in the diamond district before. Needless to say, I am feeling rather OVERWHELMED with all of the choices, places to shop, and most of all, the shady-looking and garish-lit store fronts. However, I understand that it is possible to get INCREDIBLE deals there. Do you have any recommendations?

Thank you,
Laura

LaLeeRu@gmail.com