Chocolate Diamonds Are Delicious!
Chocolate Diamonds: There is a recent trend sweeping the diamond ring world and this can be a trend that enables newly engaging couples to save a lot of money--as they may need to since they are young and since at the time of this writing the economy has taken a sharp downturn that looks like it will last for a little bit longer--but, still be chic and not ever have to worry about any stigma about being "cheap".
This trend is the "chocolate diamond." The phrase was coined by diamond merchant Le Vian in order to create a market for its brown diamonds. Brown/tan/cognac-colored/champagne-colored diamonds have always been around, but they were always considered a violation of two of the four Cs: clarity and color. This has made brown diamonds much maligned by gemologists and jewelers for centuries and they were always considered to be low class.
So, they had previously been simply known as "brown", "low color", or "C4-C6" diamonds. But thanks to Le Vian's very large marketing campaign, they are now widely known as Chocolate Diamonds and they have become suddenly fashionable and all the rage--not "low class". In fact, chocolate diamonds can be found adorning the fingers of numerous celebrities, and they are a perfect stylistic fit in an era that has fallen in love with earth-tone clothing fashions and "green" ideals that can be symbolized by the earthiness in the color of a brown diamond.
Another thing, too, that favors the chocolate diamond is the increasing love affair with chocolate. Chocolate is an affordable "sinful" pleasure and as research has shown its definite health benefits people are not as concerned about the sugar in chocolate. Chocolate diamond rings reflect this delicious awareness.
A few different ring-pairings of other gems or jewelry to be featured side by side with chocolate diamonds on rings have emerged as the favorites, and these are:
*White diamonds--it's cool to wear chocolate-and-vanilla ice cream on your finger *Chocolate pearls -- if you've got decadent tastes in food, show it off *Colored gem stones -- for the type of person who is fond of Renaissance Faires and related things *Turquoise -- beautiful contrast and earth-toned high fashion
Among different shades of chocolate diamonds, the cognac shade is probably the favorite, but all of them sell well these days. There is a very large over-supply of these diamonds because some diamond mines produce them exclusively; yet, as mentioned, until recently they were always considered low class and inappropriate for engagement rings. As a result, chocolate diamond rings can be found for a low cost compared to white diamonds, but there is now no stigma attached to them--you get "budget bling"!
Le Vian is still the premiere merchant of these diamonds, but other merchants have caught on, so you can shop around and find an excellent deal.
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